THE ORIGIN
CLIENT: THE ORIGIN
ROLE: DESIGN CONSULTANT, LEAD DESIGNER
SERVICES: BRAND & IDENTITY DESIGN
A COMMUNITY FOR FOUNDERS AND CREATORS
The Origin is a private circle for young enterprising minds who are actually building and shaping what comes next.
The intention was to craft a brand and strategy that encapsulates the essence of a new age private society that brings together like-minded individuals for unique and memorable experiences.
every gathering starts with an experience
The logo exploration was directed by the Origin’s founding principles: connection, direction, growth.
For this purpose, the logo tryouts tied back to elements like a sun, a compass, a fan, and a window, playing a lot with intersecting elements. These were kept simple and graphic line based logos to maintain an elevated and timeless aesthetic.
the window of opportunity
The finalized Origin logo is reflective of a window, the window of opportunity for young and driven individuals to look forward to bigger and brighter things
