WELLA

ART DIRECTION & BRANDING for Badger Agency

To introduce Wella Professional’s new WELLA Ultimate Repair product line, we created the bold and powerful RED campaign which brings to life the core feeling of using Wella - LEGENDARY.

MAKE IT LEGENDARY

The campaign embodies the strength, confidence and beauty - the legendary feeling of a WELLA hair day.

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MIRACLE HAIR RESCUE

The hero of this entire campaign is the Miracle Hair Rescue, A hair repair treatment that helps reverse hair damage in 90 seconds. This luxury leave-on spray—powered by Alpha-Hydroxy Acid (AHA) and Omega-9—detangles wet hair and strengthens, smooths, and rebuilds hair inside and out. Transformative results after just one use.

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ultimate repair

We also dedicated a series of tutorial videos for our hero product of this campaign - the ULTIMATE REPAIR Miracle Hair Rescue.