Hooked on phonics

product design

Hooked on Phonics recently underwent a major website redesign, but the Learning Resources section was deprioritized and fell out of scope. As a result, this critical area, meant to support parent discovery and ongoing learning, became difficult to navigate and underutilized.

Our team focused on redesigning the information architecture (IA) and user experience of the Learning Resources to address low discoverability, unclear navigation, and weak connections between free resources and paid offerings. Over three months, we focused on creating a continuous, exploration-based experience that helps parents confidently guide their child’s learning journey.

Account Manager: Aayushi Baharadwaj
Project Manager: Gloria Yang
Design Lead: Anvita Shah
Strategy Lead: Conor Mack
Hooked on Phonics
Information Architecture on Learning Resources

Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. The platform offers a combination of physical learning kits (workbooks, storybooks, and hands-on materials) and digital resources (a mobile app with interactive games and activities).

Their website serves as both a marketing platform and a resource hub, offering:

Free Learning Resources

Worksheets, videos, and educational games organized by grade level (Preschool through 2nd Grade)

Paid Subscription

Access to the full Hooked on Phonics app and physical learning kits delivered monthly

Educational Content

Articles and guides for parents on reading fundamentals and learning strategies

After three months of in-depth research, design, and iteration,
we are proud to present the redesigned Hooked on Phonics Learning Resources experience